Visit Independence serves as the official Destination Marketing Organization (DMO) for Independence, Missouri. As a 501(c)6 nonprofit, our mission is to drive economic growth by attracting visitors to experience all that Independence has to offer. From iconic historic sites to a growing culinary scene and comfortable accommodations, we actively promote Independence as a place where rich history meets vibrant culture and modern-day travel experiences.
At the heart of our work is collaboration. We partner with local hotels, attractions, restaurants, event venues, and small businesses to amplify their visibility and support tourism. By promoting these partners, we help generate overnight stays, visitor spending, and long-term economic impact that benefits the entire community. Tourism is more than travel—it’s a powerful economic engine that supports jobs, local services, and quality of life for residents.
Visit Independence is also a trusted resource for meeting planners, group tour operators, sports organizers, and leisure travelers. Our team provides tailored support, destination expertise, and marketing tools to make planning easy and successful. Whether welcoming a conference, hosting a tournament, or inspiring a family getaway, we help connect visitors with the experiences that fit their needs.
Independence’s story is unlike any other. As the hometown of President Harry S. Truman and a key departure point of America’s westward expansion, the city offers rich history alongside contemporary attractions, unique shopping districts, and a growing arts and dining scene. Visit Independence proudly tells this story through strategic marketing, digital platforms, public relations, and community engagement.
Above all, we believe that a strong destination is built on strong relationships. By championing local businesses, supporting events, and promoting authentic experiences, Visit Independence invites travelers to not just visit—but to connect, explore, and discover what makes Independence, Missouri truly memorable.
