Visit Independence Welcomes Maila Yang as Director of Marketing & Communications
Yang brings a strong background in destination marketing, having previously held key roles with Madden Media and Visit Kansas City Kansas, where she led notable marketing and branding efforts that elevated visibility and drove tourism growth.
Independence, MO – Visit Independence, the newly established Convention and
Visitors Bureau (CVB) and Destination Marketing Organization (DMO) for the City of
Independence, Missouri, is proud to announce the hiring of Maila Yang as its Director of
Marketing & Communications, effective September 8, 2025.
Yang brings a strong background in destination marketing, having previously held key
roles with Madden Media and Visit Kansas City Kansas, where she led notable
marketing and branding efforts that elevated visibility and drove tourism growth. Her
experience in digital strategy, brand development, and collaborative community
engagement make her well-suited to lead Visit Independence’s marketing initiatives.
I am excited to join Visit Independence at such a pivotal moment,” said Yang.
“Independence has such a powerful story to tell—rooted in history but full of fresh
energy and opportunity. I look forward to collaborating with our community partners to
showcase all that makes Independence a vibrant and welcoming destination.
As Director of Marketing & Communications, Yang will oversee marketing,
communications, and promotional efforts designed to showcase Independence as a
vibrant destination for visitors. Her leadership will help advance Visit Independence’s
mission to enhance the tourism experience, support local businesses, and celebrate the
city’s unique character and history.
Maila brings both the expertise and the creativity needed to position Independence as a
must-visit destination," said Allison Calvin, Executive Director. "Her experience in
destination marketing and her proven track record in building successful campaigns will
be instrumental as Visit Independence establishes itself and grows its impact for our
community and economy.
Visit Independence is dedicated to driving economic impact through tourism while
honoring Independence’s rich heritage—from its role as the starting point of the three
westward trails to its vibrant downtown, cultural attractions, and community spirit.