Visit Independence Celebrates National Tourism Week

INDEPENDENCE, MO (April 29, 2026) — In celebration of National Tourism Week (May 3–9), Visit Independence is inviting travelers and the community to discover Independence—a destination where history, culture, and community come together in a way that is both authentic and vibrant.

The week’s celebration will kick off at Visit Independence Tourism Summit on Monday, May 4, 2026, bringing together tourism partners, community leaders, and industry professionals to recognize the vital role tourism plays in Independence’s economy and identity. The summit will feature guest speakers, educational sessions, and collaborative discussions focused on strengthening the visitor experience and supporting local partnerships.

The week is made even more meaningful as it coincides with the May 8 birthday of hometown hero and 33rd U.S. President, Harry S. Truman.

“Independence is a place where every visit tells a story—whether it’s exploring our new trails system, walking in the footsteps of President Truman, or discovering something new in our local shops and restaurants,” said Allison Calvin, Executive Director of Visit Independence. “National Tourism Week—and our Tourism Summit—give us the opportunity to celebrate not only our visitors, but also the partners who make tourism thrive in Independence.”

Tourism Week Highlights & New Initiatives

As part of this year’s celebration, Visit Independence is proud to introduce several new initiatives and experiences designed to elevate the destination:

• Visit Independence Brand in Action: Highlighting the rollout of the new brand identity and how it’s being activated to reflect the city’s unique blend of history, culture, and forward momentum
  
  
• New Website Launch: Exploring Independence just got easier with our fully reimagined website, featuring a fresh new look and easy access to trip ideas, itineraries, and events at www.VisitIndependence.com
  
  
• Interactive Trails Experience: Discover new ways to explore with themed, self-guided adventures at www.VisitIndependenceTrails.com—featuring curated journeys through history, culture, dining, and hidden gems, all designed to let visitors experience Independence at their own pace through engaging digital storytelling
  
  
• Truman’s 142nd Birthday Celebrations: Special events at the Historic Independence Square, along with exhibits and programming at the Truman Library and Museum. A calendar of events can be found at www.VisitIndependence.com
  
  A New Chapter for a Storied Destination
  
  This year’s National Tourism Week comes during a period of exciting momentum for Independence. Visit Independence is bringing its brand to life through enhanced digital tools, expanded partnerships, and new visitor experiences—all designed to elevate awareness and create richer, more engaging connections with the destination.
  
  About Visit Independence
  
  Visit Independence is the official destination marketing organization for Independence, Missouri. The organization promotes the city as a premier destination for meetings, events, and leisure travel while supporting local businesses and driving economic impact through tourism.
  
  Media Contacts:
  
  Will Gregory
  (816) 645-6116
  will@willgregorypr.com
  
  Maila Yang
  Director of Marketing and Communications
  816-579-0829
  maila.yang@visitIndependence.com