“Haunted Independence” campaign wins international, industry award

“Haunted Independence” campaign wins international, industry award

“Haunted Independence” campaign wins international, industry award

Visit Independence is proud to announce that it has earned a coveted industry award in recognition of its “Haunted Independence” marketing campaign.

The campaign earned gold in the the Hospitality Sales & Marketing Association International’s 2020 Adrian Awards. The Adrian Awards is the world’s largest advertising, digital marketing, and public relations competition for hospitality, travel, and tourism. Visit Independence’s gold award places it’s marketing among the very top of destinations across the world.

The ‘Haunted Independence’ campaign was built around the Paranormal Path Tour of Vaile Mansion, Bingham-Waggoner Estate, and the 1859 Jail, Marshal’s Home & Museum.

The goal was to pay homage to the City’s history while differentiating Visit Independence from its competitors and creating an attraction for a niche audience that had not previously been interested in visiting the area.

The award wouldn’t have been possible without our marketing partners at Madden MediaApex Paranormal, who organizes and coordinates many of our paranormal events, and with our historic site societies, for accommodating and participating in our efforts.

Madden Media’s Creative and Content team crafted eerie, cinematic videos that paired spooky visuals from the properties with creepy voice-overs from the perspective of the ghosts that some believe haunt the locations.

Paired with a combination of paid digital advertising, ‘Haunted Independence’ was a giant success both quantitatively and qualitatively — exceeding all Key Performance Indicators and generating high engagement and enthusiasm from visitors and social media users.

Visit the three historic homes on our Paranormal Path, where the doors are open to believers and non-believers alike. But don’t worry—that chill through your bones and tingle down your spine is just our ghostly souls welcoming you to their haunted grounds.